Receipt of a G.L. ch. 93A demand letter by any business is a serious legal issue. It is a pre-text for costly State Court litigation and sets a path for litigants to use the law to impose severe financial penalties on businesses that have violated the statute. This Article will examine the severity of the statute and why it is a good idea to take these letters very seriously. These demand letters should be treated as flammable.  With due care, expeditiously and from a distance.